How to Build a Brand, Not Just a Business
Building a brand in this day and age can take a lot of work. Between all of the different social media sites there are on top of all of the different content you need to provide, it can be very difficult to manage. Building a brand is not just about the company itself, and what you sell or do. Building your brand has a lot to do with your atmosphere and your own personality.
Building a brand can give client's reassurance about the company itself, and they can also feel more connected to you. All humans crave connections, and in business especially connections need trust. If you have a strong brand, you are much more likely to have that trust. This article goes through some tips on how to build a brand, not just a business.